The Company You Keep

The Company You Keep

  Tell me with whom you associate, and I will tell you who you are. ~ Johann Wolfgang von Goethe Like many of my fellow Canadians I watched in shock and horror the coverage of the latest mass casualty shooting in the United States at Stoneman Douglas High School in Parkland, Florida on Valentines Day. While I tried so hard not to be cynical about the response, the inevitable talking points that I expected to dominate the media coverage did indeed fill the air waves. Our thoughts and prayers... Now is not the time to talk about gun control... A

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Communications Ethics

Communications Ethics

  Ultimately, the source of our problems lies at the level of the individual. If people lack moral values and integrity, no system of laws and regulations will be adequate. ~ Dalai Lama, Beyond Religion: Ethics for a Whole World The power of communications is enormous. From media relations and crisis communications to publicity and social media, we have the ability to develop and execute campaigns that change minds and influence behaviour. The work we do has an impact on audiences - big and small. All public relations and communications professional associations have Codes of Ethics that set out the values

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What Caught My Eye This Week – February 10, 2018

What Caught My Eye This Week

  In an industry where a single event can touch millions of people, the hide of an elephant isn’t strong enough to withstand the slings and arrows. Yet a communications strategy of owning and wearing failures, with a promise to do better, will reduce the heat and buy you goodwill. ~ Brad Ross, Director of Communications, Toronto Transit Commission in a Dear Diary blog post following a particularly bad week. Ram Trucks was roundly criticized for using a sermon given by the Martin Luther King Jr in their Super Bowl ad. Especially ironic, the sermon used warned of on the perils of overspending on

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