What Caught My Eye This Week – February 10, 2018

What Caught My Eye This Week

  In an industry where a single event can touch millions of people, the hide of an elephant isn’t strong enough to withstand the slings and arrows. Yet a communications strategy of owning and wearing failures, with a promise to do better, will reduce the heat and buy you goodwill. ~ Brad Ross, Director of Communications, Toronto Transit Commission in a Dear Diary blog post following a particularly bad week. Ram Trucks was roundly criticized for using a sermon given by the Martin Luther King Jr in their Super Bowl ad. Especially ironic, the sermon used warned of on the perils of overspending on

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