What Caught My Eye This Week – February 10, 2018

What Caught My Eye This Week

  In an industry where a single event can touch millions of people, the hide of an elephant isn’t strong enough to withstand the slings and arrows. Yet a communications strategy of owning and wearing failures, with a promise to do better, will reduce the heat and buy you goodwill. ~ Brad Ross, Director of Communications, Toronto Transit Commission in a Dear Diary blog post following a particularly bad week. Ram Trucks was roundly criticized for using a sermon given by the Martin Luther King Jr in their Super Bowl ad. Especially ironic, the sermon used warned of on the perils of overspending on

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What Caught My Eye This Week

What caught my eye this week...

  Maybe it is still winning the big matches on the biggest stages. ~ 20 time tennis grand slam winner, Roger Federer, speaking about his motivation. In  a great PR move, new entrant to the Toronto ground transportation game, Lyft, offered riders $3.25 rides during some horrendous TTC closures this week. All 31 NHL teams are hosting Pride or Inclusion nights this year. Each will role out their celebration of Hockey Is For Everyone in their own way. The Institute for Public Relations released a study, Resisting the Stereotypes of Generational Cohorts in the Workplace. It looked at whether members

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