In an industry where a single event can touch millions of people, the hide of an elephant isn’t strong enough to withstand the slings and arrows. Yet a communications strategy of owning and wearing failures, with a promise to do better, will reduce the heat and buy you goodwill. ~ Brad Ross, Director of Communications, Toronto Transit Commission in a Dear Diary blog post following a particularly bad week.
Ram Trucks was roundly criticized for using a sermon given by the Martin Luther King Jr in their Super Bowl ad. Especially ironic, the sermon used warned of on the perils of overspending on items like cars.
In a members-only post for the IABC, Jenny Zhengye Hou shares advice on the threat posed to business, media, government and democratic societies by fake news and steps that can be taken to combat it.
Maclean’s Magazine asked men to pay 26 per cent more than women for it’s latest paper issue. Their goal is to stimulate a public debate over the issue of equal pay for work of equal value.
What I’m listening to.
What caught your eye this week?